• Eliminates brassy tones: Neutralizes unwanted orange or yellowish highlights, leaving a fresher, more natural, and brighter blonde. • Violet and blue pigments: Contains crushed pigments that instantly neutralize the most persistent brassy tones, achieving a fresher and brighter blonde. • Even toning: Designed to provide even toning with repeated use. On damaged or porous hair, a temporary ashy or purple tone may appear. Wash hair with a clarifying shampoo if necessary. • How to use: Gently massage onto wet hair, lather, leave on for 2-3 minutes, and rinse well. Rinse hands immediately after application. Use daily and for best results, follow with Violet Crush conditioner. • Product dimensions: 7.8 cm wide, 20.1 cm high, 5 cm long, and a weight of 0.07 kg. • About John Frieda: Since 1989, John Frieda has been dedicated to transforming the most demanding hair. With formulas designed to overcome your hair's challenges, we reveal the best of you and your uniqueness.