• Tone 5/00 from the Pure Naturals family offering natural shades between cool and vibrant. • Pure-Balance technology that protects the hair structure and ensures uniform color from root to tip. • Provides intense, long-lasting color with up to 100% gray coverage. • Allows lightening hair up to three levels from its natural base. • Formula enriched with 25% lipids and active substances that provide softness and shine. • Easy 1:1 mixing ratio with oxidant cream for comfortable and effective application. • Designed to deliver excellent results in all dyeing techniques.